A GLOBAL CALL
Each year we publish a call for Moonshots focused on a specific challenge — a global–scale
obstacle to a food system that can nourish 10 Billion people and sustain the planet.
We believe these challenges are opportunities for entrepreneurs, investors
and human progress.
2018 CHALLENGE: INNOVATING SOIL 3.0
THIS YEAR'S CHALLENGE IMAGINES A WORLD WHERE SOIL SUPPORTS
MORE NUTRITIOUS FOOD, INCREASES YIELDS AND FARMER PROFITS,
AND COMBATS CLIMATE CHANGE
We invite entrepreneurs, researchers, and advocates to submit their business, research, or
policy proposals for funding consideration.
Submissions will be reviewed by experts who will provide issuespecific insights and vet
applications for boldness, viability, and impact.
Best-in-class candidates will be selected to receive equity and debt financing for their businesses.
A cash prize will be awarded to Soil GroundBreakers - rising stars working in research, social
enterprise, or advocacy. GroundBreaker nominations will be accepted from FoodShot's diverse
community of partners and aligned organizations, including a range of food system innovators,
investors, and thought leaders.
WHY SOIL 3.0?
INNOVATION CAN ENABLE SOIL, ON A GLOBAL BASIS, TO
SUSTAIN 10 BILLION PEOPLE AND SUSTAIN THE PLANET
Soil began its journey as a mixture of organic matter and minerals, creating an ecosystem that enabled agriculture to take root
— this was Soil 1.0. Driven by the need for food security in the wake of two World Wars and the Great Depression,
synthetic fertilizers and industrialized farming spread quickly. Soil became a medium for the delivery of chemicals to fight
weeds and pests, and maximize yields — this is Soil 2.0.
But Soil 2.0 has systemic shortcomings: it does not maintain soil nutrient integrity, crop yields no longer meet the
growing demand for food, soil organic matter is being destroyed, an over-reliance on irrigation has reduced resilience
to drought, and farmers face higher input costs in an era of low commodity prices. We need a new soil operating system
that unifies advances in science and technology with regenerative farming practices.
The inaugural FoodShot Challenge aims to identify groundbreaking solutions that will collectively create a new soil operating
system — Soil 3.0 — to increase soil organic matter, grow more nutrient-dense food, improve water quality, reduce greenhouse
gas emissions, and serve as a foundation for a food system capable of sustaining ten billion people and our planet.
INNOVATING SOIL 3.0 SOLUTIONS
FoodShot Global winners will build a new soil foundation by
providing game changing technological and ecological
tools that enable farmers to optimize yields and the
long-term health of the land.
DEADLINE TO APPLY
JANUARY 8, 2019